Billie Eilish Reveals Release Date and Title for Upcoming Album: 'Hit Me Hard and Soft'
In a highly anticipated announcement, Billie Eilish has officially unveiled details about her forthcoming third studio album titled "HIT ME HARD AND SOFT." In an ecstatic social media post filled with emojis, Eilish shared that the album is set to drop on May 17th. Alongside the announcement, she revealed the album cover, featuring Eilish submerged underwater, swimming towards an open white door. Expressing a mix of nerves and excitement, Eilish emphasized her decision to release the album in its entirety rather than dropping singles, stating her eagerness for fans to experience the project as a cohesive body of work.
Accompanying the official press announcement was a captivating underwater photo of Eilish, echoing the album's thematic elements. The album's title, presented in all-caps unlike Eilish's previous lowercase style, promises a dynamic sonic journey that juxtaposes hard-hitting moments with softer, more introspective tones. The press release affirms that "HIT ME HARD AND SOFT" showcases Eilish's unparalleled songwriting prowess, solidifying her status as one of the most innovative artists of her generation.
As with her previous releases, the album was crafted in collaboration with Eilish's brother, Finneas, who also served as the producer. In line with Eilish's environmental concerns, the album's physical formats will be produced using 100% recyclable materials, reflecting her commitment to sustainability.
Eilish has been teasing the album for weeks, employing cryptic billboards in major cities worldwide to build anticipation. Drawing from her past promotional tactics, which proved successful for her second album, "Happily Ever After," Eilish's latest campaign has generated significant buzz among fans and critics alike.
While Eilish and Finneas have been occupied with promoting their acclaimed single "What Was I Made For?" from the "Barbie" film and soundtrack, they have been diligently working on the new album. Eilish's confirmation that the album has been mastered marks a pivotal milestone in its production, signaling its imminent release.
Having overcome creative obstacles, Eilish and Finneas are poised to deliver a compelling body of work that showcases their artistic evolution. With "HIT ME HARD AND SOFT," Billie Eilish invites listeners on a transformative musical journey that promises to leave a lasting impact.